Values

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We exist to unlock the promise of coffee & tea.  It is our belief that their colonial and imperial history is dwarfed only by their ability to unite and more importantly uplift people and communities, it is this DIRE change that centralizes our vision.  

As a socially conscious holding company we ensure that our brands uphold our committment of:

Diversity | Inclusion | Representation | Equity

True to the genesis of our brand, we actionably advocate for our fundamental right to be heard, also known as the right to vote. 

Through our community centric voter initiatives we act in a nonpartisan manner to:

• Build voter awareness 
• Increase voter registration
• Combat voter suppression